As a part of our effort to make quality nutrition more accessible throughout the country, Steadfast Nutrition conducted an on-the-ground sampling activity in Rohtak, Haryana from June 5-6, 2025. The initiative was organised in collaboration with our local dealer, Anil Ahlawat, who owns the supplement store Protein Basket, to build awareness about our products and build the brand’s reach in the region. The aim of the activity was also to support our long-standing Rohtak partner further reinforcing our commitment to nurturing strong relationships across our distribution network.
The activity was jointly conducted with Protein Basket at the Rajiv Gandhi Stadium to engage with health-conscious people and fitness enthusiasts who routinely gather at this prominent city landmark to exercise.
The drive was a success — around 100 individuals engaged with our on-the-ground team, eager to know about the benefits of our supplements, which had a positive impact. Some also stopped by out of interest and curiosity. They sampled our most popular and best-selling products, including the energy drink Snergy and our exclusive nitro-whey blend, Nitromax Protein. Snergy’s delicious watermelon and orange flavours were an instant hit with the crowd as was the mouthwatering chocolate-flavoured Nitromax Protein. They also expressed keen interest in using them for the long run.
The activity created an opportunity for real-time interactions, product education, and authentic feedback. The visitors also had a chance to discuss positive attributes with our dealer, a key business associate of Steadfast Nutrition in Rohtak. Many people promised to visit his store to obtain more information about our supplements.
The visitors were also gifted with a goodie bag that included customised sachets of our exclusive Herbfast Protein supplement, a beautiful Steadfast bag, and a Steadfast keychain.
To show support and appreciation, the Steadfast team also visited the outlet, Protein Basket and interacted with the customers at the store, enhancing the perception of the organisation as one which not only offers world-class products but also has a strong team, which closely checks in with its dealers and customers, offering support and taking feedback. Mr Ahlawat expressed his heartfelt gratitude and appreciation for Steadfast, stating that initiatives such as these help him showcase Steadfast’s top-tier products better and also expand the reach and penetration of his business.
Steadfast Nutrition firmly believes that strong partnerships are built on transparency, shared goals, and mutual understanding — and this event is a reflection of those values. We intend to continue our support to our business associates and work closely with them to expand our reach in the country.