Steadfast Nutrition, Presenting Partner at Prestigious IHFF 2022

Steadfast Nutrition collaborated with Asian Business Exhibitions and Conferences Ltd (ABEC) for Asia's largest health and fitness event - the International Health, Sports, and Fitness Festival 2022 held in Delhi from June 17 to 19 at Pragati Maidan, New Delhi and witnessed the participation of lakhs of spectators across three days. Steadfast Nutrition sponsored the Sheru Classic Pro Qualifiers, the country's largest bodybuilding championship for amateur athletes, which provides opportunities for Indian bodybuilders to get coveted pro cards by the International Federation of Bodybuilding (IFBB) - the world’s governing body for bodybuilding championships. A pro card win allows athletes to compete in the professional circuit. Hence, by throwing its weight behind the event, Steadfast Nutrition gave a chance to aspiring talented youth a chance to go pro and that too on a global stage.

Aman Puri, founder of Steadfast Nutrition, expressed happiness with IHFF's achievement and Steadfast's assistance. He emphasised how IHFF brought together major participants in India's health and wellness industry, increasing the visibility of Indian brands abroad and building trust in the country's potential. He emphasised Steadfast's dedication to creating a road map for Indian sportsmen to achieve on a global scale and popularising sports like bodybuilding and MMA as viable career possibilities for young people.

To ensure the event's success, Steadfast Nutrition partnered with prominent figures from the fitness industry, including Manish Gandhi, co-founder of ABEC, and Sheru Angrish, founder of the Sheru Classic.

Steadfast Athletes made notable appearances at the event, both as celebrities and athletes. Steadfast Athlete Navneet Kaur earned the IFBB pro card in the fitness category, while Archana Chauhan won gold in powerlifting. Steadfast's bikini athletes, Annu Doley and Tapasya Solanki, both won silver and bronze medals in the bikini bodybuilding event. Steadfast also backed the All India Mixed Martial Arts Federation Open National Mixed Martial Arts Championship, a well-known MMA championship in India.

Steadfast Nutrition's mission is to deliver high-quality, organ-friendly nutrition to Indian athletes and channelise the energy of the country's youth towards making India proud. Aman Puri's own experience as an athlete influences the organisation's goal. Steadfast Nutrition supports bodybuilding to be recognised as an international sport by the International Olympic Committee through events like IHFF, as well as the promotion of steroid-free supplements to help destigmatise the sport.

Manish Gandhi complimented Steadfast Nutrition's contributions to the Indian supplement and sports industries. He praised the brand's commitment to excellence and its critical part in IHFF's success, and expressed excitement for future collaborations to advance India's sports and fitness sector.