Steadfast Introduces Snergy at the Radisson Cyclothon 2.0 in 2019

The Noida Cycling Club, a sister division of Steadfast Nutrition, joined hands with Radisson Hotel, Noida to organise the Radisson Cyclothon 2.0, with help from Anaadhi, an NGO dedicated to women's empowerment. Steadfast Nutrition was their official nutrition partner. The event, held on Sunday, June 21, 2019, in Noida, aimed to inspire individuals to take up cycling as a serious sport. Participants gathered early at the Radisson Noida, Sector-55, for the flag-off ceremony. The race course covered 20 kilometres and witnessed the participation of over 200 enthusiastic cyclists.


Steadfast Nutrition took use of the opportunity to introduce Snergy- Steadfast’s instant energy supplement at the event. We launched a campaign to promote our premium nutrition range of products, which included Snergy formulated for consumption before and during riding to replenish lost energy stores. Attendees received free samples of Snergy as well as informational knowledge from Steadfast’s certified nutritionists. The riders and other participants were keen to learn more about the product's nutritional value. 

The participants were impressed with the flavour and nutritional benefits of the supplements, and they provided excellent comments to the brand after the event. Many people clearly showed and indicated an interest in Steadfast Nutrition's other products as well. Throughout the race and festivities, cyclists and fitness aficionados exuded energy and excitement. They set out on their adventure with tremendous passion, determined to cross the finish line.


Expectedly, the Radisson Cyclothon was a great event that brought together local cycling enthusiasts to promote a healthy and active lifestyle. The partnership between the Noida Cycling Club, Radisson Noida, Anaadhi, and Steadfast Nutrition showcased the value of teamwork in promoting such initiatives with open arms. Steadfast never leaves an opportunity to promote healthy habits for a healthier nation. The event not only encouraged individuals to take up cycling but also taught them about the benefits of adequate diet and proper nutrition for physical performance.