Jan 31, 2022

Steadfast Nutrition joined hands with the Asian Business Exhibitions and Conferences Ltd (ABEC) to present the country’s biggest bodybuilding championships at Asia's biggest event in the fitness world- the International Health, Sports, and Fitness Festival (IHFF) 2021. The mega event, which took place in Mumbai from December 3-5, attracted countless participants, over 100 exhibitors, and more than three lakh spectators. 

Steadfast Nutrition was the presenting partner for the Amateur Olympia and the Sheru Classic Model Hunt. The big-ticket Amateur Olympia is considered the gateway to the world’s biggest bodybuilding championship, Mr Olympia. Steadfast says it sponsored the Amateur Olympia to give opportunities to Indian bodybuilders to win International Federation of Body Buildings (IFBB) pro cards that can propel them onto the global stage. 

Steadfast Athletes themselves won big at the championships. Dakini Sellamuthu and Jyoti Gupta brought glory to the company by winning the coveted pro cards at the event. 

The company also sponsored one of India’s favourite modelling competitions, the Sheru Classic Model Hunt, in which some of the fittest men and women athletes from all over the country showcased their physique, strength and confidence.

For the event, Steadfast Nutrition collaborated with the biggest names in the fitness industry- Manish Gandhi, owner of ABEC and organiser of the IHFF, and Sheru Angrish, founder of the Sheru Classic and a renowned name in the fitness industry.

Commenting on the collaboration and the success of the event, Aman Puri, owner, Steadfast Nutrition, said, “Asian Business Exhibitions & Conference is one of the frontrunners in the Indian trade exhibition and conference market. The organisation is widely acclaimed to be the market leader in the Indian sub-continent for trade fairs. Their experience of successfully handling multiple verticals and hosting some of the world’s largest shows played a vital role in making IHFF a grand success. We at Steadfast value their contribution and hope to organise many such events in the future. "

Steadfast has worked relentlessly to provide countless athletes with good quality nutrition and fitness gear. The company, which wants to channel the energy of the country’s youth into something productive, aims at making India the sporting powerhouse of the world by 2050. Organising events like IHFF in collaboration with companies like ABEC provides a massive boost to its vision. It brings the entire community together under one roof and helps further the cause of Indian bodybuilding which has been neglected as a sport in the country. 

Appreciating Steadfast Nutrition, Director ABEC, Mr Manish Gandhi, said, "It is always a thing of pride to work with Steadfast. The amount of energy that the company brings to the events is unrivalled. Moreover, the work that Steadfast does to help Indian bodybuilders is highly appreciable. Steadfast patriotically wants to change the sports scene in India, and we at ABEC would love to show our support by partnering with them for future sports and fitness events.”