Oct 09, 2020

The documented history of sports can be traced way back to 3000 years. In those times, sports mainly revolved around fighting or hunting with people often practising sparring with one another or throwing spears, rocks at long distances. It was mainly done so that one could also learn to survive in those harsh conditions and quickly adapt to the nomadic lifestyle. But as humans started developing their cognitive skills these activities were considered as sports activities. It was only in the first Ancient Olympic Games in 776 BC, where the Romans introduced games such as racing, discus throw, javelin throw and wrestling, thereafter, introduced to the world as games.

Playing a sport teaches us many things such as discipline, it teaches us the importance of team building and the most important thing is learning to expect failure. Life of a sportsman is not a bed of roses, it is hard and harsh. A country like ours still lacks the essentials, it is very difficult that a sportsperson who comes from a remote village, beating all the odds and still performing to the best of his ability on the world stage is a commendable feat. So this talent has to be nurtured from an early stage.

Tracing down the right talent at the right age is very important, and providing them with the right supplement is also vital. So, Steadfast Nutrition has come up with Incredible Whey, a complete protein supplement. It is a blend of whey protein concentrate and best isolate protein and also has added benefits of vitamins, minerals and digestive enzymes. It is best for both endurance and bodybuilders as they exhaust a lot of proteins from their body after a heavy workout, so it is important to take protein which also helps in muscle repair and strengthening.

The Incredible Whey comes in a single serving of 35 grams. It has about 24.8 grams of protein, 10.9 grams of essential amino acids and 5 grams of BCAA with minerals to maintain the electrolyte balance in the body. Being a very flavour centric country, we have introduced it in 4 different flavours - Chocolate, Mango, Vanilla and Strawberry. It is a common myth that only bodybuilders should consume protein supplements, therefore, athletes running on track and field tend to ignore the need of these supplements, as their requirement is more of carbohydrates. But what they don’t realise is that while training their body is also losing muscle and they should take protein to maintain the muscle in the body.

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